How to Make Money Marketing Your Business on LinkedIn

Jamie Turner

Social media is terrific...if you’re a huge company like Dell, Nike, or Coca-Cola. But if you’re a smaller business or a sole proprietor, new clients and customers aren’t attracted to your business the way they’re attracted to major brands like those mentioned above. After all, these companies spend hundreds of millions of dollars each year creating brands that people are attracted to.

I call this attraction social media magnetism. The very largest brands in the world have plenty of social media magnetism. In fact, they have so much of it that consumers are attracted to them like they’re, well, magnets.

But what if you’re not Apple, Nike, or The Coca-Cola Company? What if you’re ...