HOW TO MAKE MONEY MARKETING YOUR BUSINESS ON FACEBOOK

Clara Shih

By now, it is common knowledge that for virtually any business, Facebook matters. Mark Zuckerberg was recently named Time Magazine’s Man of the Year. Facebook is the biggest, fastest growing website in the world, period. More than 500 million people log on (see Figure 1) and spend an astonishing twenty billion minutes on the site every single day. Like the Internet before it, Facebook is changing every aspect of business and society. Facebook has in fact become, for all intents and purposes, the new Web. What does this mean for your organization?

Figure 1 Like the Internet before it, Facebook has experienced spectacular growth in the seven years since it began. Today, Facebook has ...