13. It’s Not about Social or Mobile, It’s about Social and Mobile
Eighty-four percent of mobile owners say they use their devices while watching TV to socialize with friends and surf the Web. Of those, more than one million a day use Twitter to comment on the programs they’re watching.1
What does this point to? It points to the fact that the days of considering social and mobile as two separate items are over. There is no social or mobile. There’s only social and mobile.
Here’s another fact worth considering: Facebook has nearly a billion users who access the platform via a mobile device. Even more amazing is that the majority of Facebook’s revenue comes from mobile ads. That’s right—Facebook makes more money off of mobile than they do off of ...