There are a series of things you really mustn’t do when making a decision. Here are the most obvious no-no’s.

Ten brilliant tips on avoidance

1. Avoid thinking like an ass

I love the story of Buridan’s Ass.1 Dying in the desert, this ass realised he was equidistant from food and water. He was desperately hungry and he was desperately thirsty. But unable to decide which way to go to satisfy his needs he lay there in a quandary and died, dehydrated and starved. If you know that you have to make a decision and it’s a 50:50 choice about what to do, think hard, assess both options and then make a decision. In this case the right answer was ‘water’. ...

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