3
Diagnosing the Internal Capabilities of a Company
Learning Objectives
By the end of this chapter, you should be able to:
• Explain the importance of understanding a company’s operations.
• Describe the structure of an internal diagnosis.
• Explain how to use the results of an internal diagnosis
Chapter 2 identified the six steps that should be followed in developing a business plan, the first of which is organizing the planning process. If organized properly, the planning process becomes a high-priority and feasible activity for the company and its staff. The second step in the planning process is conducting a situational analysis of the ...
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