Chapter 15Measuring Solution Performance

DOI: 10.4324/9781003188520-21

People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!

Theodore Levitt

In Chapter 2, design was defined as the intentional creation of a specific experience or outcome. In the context of software delivery, there is an expected business value of providing the customer with their intended outcome (their quarter-inch hole, so to speak). It doesn’t matter how efficiently teams deliver a product, if that product isn’t solving a user’s problem (right problem), doing it in an effective way (right solution), or created in such a way that the user can succeed throughout the experience (done right). In order to see that users are getting value out of a product, ...

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