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Human-Driven Experience
book

Human-Driven Experience

by Robert Harles
October 2022
Beginner to intermediate
256 pages
5h 41m
English
Wiley
Content preview from Human-Driven Experience

About the Author

Rob Harles is managing director and global head of the social media and modern channels practice for Accenture Song, responsible for consulting and building social strategies for the Fortune 1000. He joined Accenture from Bloomberg LP in New York where he was global head of social media, responsible for developing and managing Bloomberg's social media strategy and initiatives worldwide.

Prior to this, he was vice president of social media for Sears Holdings and built Sears' social media platform and customer communities. Before joining Sears, Rob spent 12 years working as a consultant building building growth strategies for the Fortune 500. He started his career at McKinsey & Co.

Rob has extensive experience building successful digital businesses in the areas of strategy, digital architecture and design, digital marketing, social media, and emerging channels. He also has specific expertise in artificial intelligence, machine learning, chatbot/digital automation, e-commerce, content marketing, and SEO/SEM, as well as the practical application of quantitative and qualitative analytics. Rob is passionate about ensuring that the human element doesn't get lost in technology.

Rob is a frequent speaker and writer on the future of digital innovation in customer care, knowledge management, marketing, and social media and is a regular speaker and panelist at conferences such as Social Media Week, Pivot, and the Digital Innovation Summit in New York City. Rob lived in ...

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Publisher Resources

ISBN: 9781119812982Purchase Link