Practical Application: A Tale of Two Jersey Cultures

Using psychographics, loosely defined here as charting dynamics and nuances of culture within a business context, is a most effective practical application for the material in this chapter. As depicted in Tables 5.1 and 5.2, this section employs psychographics to compare two cultures that coexist peacefully and progressively in the Garden State of New Jersey.

Table 5.1 Cultural Dynamics of the Hoboken Gen X Crew

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Table 5.2 Cultural Dynamics of New Jersey Retirees

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We'll begin by taking a look ...

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