I. M. Wright’s “Hard Code”: A Decade of Hard-Won Lessons from Microsoft®

Chapter 10. Microsoft, You Gotta Love It

In this chapter:
November 1, 2001: “How I learned to stop worrying and love reorgs”
March 1, 2005: “Is your PUM a bum?”
September 1, 2006: “It’s good to be the King of Windows”
December 1, 2006: “Google: Serious threat or poor spelling?”
April 1, 2007: “Mid-life crisis”
November 1, 2008: “NIHilism and other innovation poison”
February 1, 2010: “Are we functional?”

There are three sides to management: the people side, the project side, and the business side. I’ve already covered people management and project management. It’s time to tackle how Microsoft runs its business.

It’s easy to be cynical about capitalism and huge corporations like Microsoft. Microsoft must turn a significant profit to stay in business. ...