7. How Descriptions Drive Sales
Chapter 6, “Each Listing Should Showcase Each Item,” described ways to improve your auction listings. With that chapter alone, you will help propel your maniac’s selling to previously unseen heights. I told you this marketing stuff was simple, and you saw that it really is.
Yet, one section, one chapter, even one book isn’t enough to teach you everything about writing effective auctions that really sell. Remember, your auction titles and listings are the cornerstone of eBay selling. No matter what else you do correctly, if you don’t write good auction titles and listings, you won’t do as well selling on eBay as your competitors.
My eBay Maniac keeps saying, “Most of our competition haven’t a clue about selling.” ...