10What Does the Future Hold

Digital technologies, tied to the Internet, could produce a vastly more competitive and vibrant market for building and cultivating culture; that market could include a much wider and more diverse range of creators; those creators could produce and distribute a much more vibrant range of creativity; and depending upon a few important factors, those creators could earn more on average from this system than creators do today—all so long as the RCAs of our day don’t use the law to protect themselves against this competition.

Lawrence Lessig1

The tension between the sprawling amount of media production and consumption on one side, and capital concentration and the narrowing of commercial distribution and marketing options ...

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