Independent Filmmaking and Digital Convergence

8Project Development

Creating multi-platform projects can be challenging on many levels. Some practitioners and commentators have argued that any story can become a transmedia project. While that may be true in some regard, for it to be effective and engaging, the project must include manifold narrative strands as well as various entry points and opportunities for audience engagement. Stories that can be serialized, containing strong supporting characters beyond the main protagonist and antagonist, with rich back-stories expanding through multiple angles that give viewers opportunities to interact and “talk back,” are considered strong elements for transmedia development.¹

When writing a story for film or TV, the creators usually follow the dramatic ...