Indispensable: How to Become the Company That Your Customers Can't Live Without

Chapter 7. Case Study: Gitomer

Gitomer Rocks

In the world in which I live—consulting, training, writing, and speaking—Jeffrey Gitomer is an original. He's a sensation. His organization is the envy of others in the industry. In short, Gitomer and his crew absolutely rock. They are masters of the Five Drivers.

Jeffrey Gitomer is the author of the New York Times best-seller The Sales Bible. He also wrote Customer Satisfaction Is Worthless: Customer Loyalty Is Priceless, The Patterson Principles of Selling, and his latest book, The Little Red Book of Selling. Jeffrey's books have sold more than 500,000 copies worldwide.

Jeffrey delivers seminars, runs annual sales meetings, and conducts training programs on selling and customer loyalty. He has presented an average of 120 seminars a year for the past 10 years. Jeffrey's customers include Coca-Cola, Caterpillar, BMW, Cingular Wireless, Hilton, Enterprise Rent-A-Car, Comcast Cable, Time Warner Cable, Wells Fargo Bank, Blue Cross Blue Shield, Hyatt Hotels, Carlsburg Beer, Wausau Insurance, GlaxoSmithKline, IBM, AT&T, and hundreds of others.

His syndicated column Sales Moves appears in more than 95 business newspapers and is read by more than four million people every week. Jeffrey is the host of Selling Power Live audio magazine, distributed to over 10,000 subscribers worldwide. His three web sites—www.gitomer.com, www.trainone.com, and www.knowsuccess.com—get as many as 5,000 hits a day from readers and seminar attendees. His state-of-the-art ...