Chapter 4
Words change minds: the language of influence
Our language influences our perceptions.
Peter Senge, Leadership in living organisations, p. 75.
Outline
This chapter will share the essential language rules of influence to help you develop persuasive and compelling messages.
The building blocks of language
Learning is for babies. We are born with the ability to hear and to make every sound in every language in the world (which is around 6800 languages). Every language ...
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