Influence

Chapter 4

Words change minds: the language of influence

Our language influences our perceptions.

Peter Senge, Leadership in living organisations, p. 75.

Outline

This chapter will share the essential language rules of influence to help you develop persuasive and compelling messages.

1. The building blocks of language
2. The power of language to direct attention
3. How neuroscience explains why the message you send is not the message received
4. What we need to stop saying
5. What we need to start saying
6. Small words that have a big impact

The building blocks of language

Learning is for babies. We are born with the ability to hear and to make every sound in every language in the world (which is around 6800 languages). Every language is complex and ...