Chapter 5
Why stories change the world
Australian Aborigines say that the big stories – the stories worth telling and retelling, the ones in which you may find the meaning of your life – are forever stalking the right teller, sniffing and tracking like predators hunting their prey in the bush.
Robert Moss, Dreamgates, p. 160.
Outline
This chapter will show you how to use stories to persuade, motivate and sell your ideas.
Why we’re wired for stories
Across every culture in every part of the world humans have told stories ...
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