Influencer Boot Camp : A Guide to Building a Successful Social Media Business

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2025

J. Biggs, J. MooreInfluencer Boot Camp https://doi.org/10.1007/979-8-8688-1389-4_4

4. Influencer Ethics: What You Can and Can’t Do

John Biggs¹   and Jessa Moore²

(1)

Brooklyn, NY, USA

(2)

New York City, NY, USA

 

In the influencer space, maintaining transparency and credibility can be challenging. Audiences are drawn to influencers because of the trust and authenticity they provide, but as partnerships with brands grow, balancing that authenticity with commercial interests becomes difficult. Followers want to feel that influencers are genuine, that their recommendations and opinions are sincere, and that they aren’t simply being swayed by financial incentives or ...