Information Quality and big data
Big data was initially described as driven by the three Vs: volume, variety, and velocity. Organizations were trying to address extreme volumes of information to incorporate a wider variety of information into their analysis, and to consume event-driven information arriving at high velocity. However, it was not long until a fourth V, veracity, was added to this list. In part, veracity represents a wanted state for all of the high-volume, high-velocity, and high-variety data. Organizations are using big data to drive ...

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