Information Technology for Management: Advancing Sustainable, Profitable Business Growth, 9th edition
by Efraim Turban, Linda Volonino, Gregory R. Wood
Chapter 8
Web 2.0 and Social Media
Quick Look
Case 1, Opening Case: Organizations WOW Customers with Social Customer Service
8.1 Web 2.0 and Social Media
8.2 Virtual Communities and Social Networking Services
8.3 Enterprise 2.0—Social Networks and Tools for Business
8.4 Social Media Metrics
8.5 The Future: Web 3.0
Key Terms
Chapter 8 Link Library
Evaluate and Expand Your Learning
- IT and Data Management Decisions
- Questions for Discussion & Review
- Online Activities
- Collaborative Work
Case 2, Business Case: Is Google+ a Better Social Network?
Case 3, Video Case: Creating Customer Engagement for Danone Activia
Data Analysis & Decision Making: Estimating the Value of Social Media
References
Learning Outcomes
Explain the interactive nature of Web 2.0 and its business applications.
Identify trends in virtual communities and social networks and assess their impact on business.
Describe how organizations use Web 2.0 apps to improve business functions.
Explain metrics used to evaluate the effectiveness of social media strategies and tactics.
Describe semantic technologies and tools that ...