Book description
Most designers know that yellow text presented against a blue background reads clearly and easily, but how many can explain why, and what really are the best ways to help others and ourselves clearly see key patterns in a bunch of data? When we use software, access a website, or view business or scientific graphics, our understanding is greatly enhanced or impeded by the way the information is presented.
This book explores the art and science of why we see objects the way we do. Based on the science of perception and vision, the author presents the key principles at work for a wide range of applications--resulting in visualization of improved clarity, utility, and persuasiveness. The book offers practical guidelines that can be applied by anyone: interaction designers, graphic designers of all kinds (including web designers), data miners, and financial analysts.
- Complete update of the recognized source in industry, research, and academic for applicable guidance on information visualizing
- Includes the latest research and state of the art information on multimedia presentation
- More than 160 explicit design guidelines based on vision science
- A new final chapter that explains the process of visual thinking and how visualizations help us to think about problems
- Packed with over 400 informative full color illustrations, which are key to understanding of the subject
Table of contents
- Cover Image
- Table of Contents
- Title
- Copyright
- Preface
- About the Author
- Chapter One. Foundations for an Applied Science of Data Visualization
- Chapter Two. The Environment, Optics, Resolution, and the Display
- Chapter Three. Lightness, Brightness, Contrast, and Constancy
-
Chapter Four. Color
- Trichromacy Theory
- Color Measurement
- Opponent Process Theory
- Properties of Color Channels
- Color Appearance
- Applications of Color in Visualization
- Application 1: Color Specification Interfaces and Color Spaces
- Application 2: Color for Labeling (Nominal Codes)
- Application 3: Color Sequences for Data Maps
- Application 4: Color Reproduction
- Conclusion
- Chapter Five. Visual Salience and Finding Information
-
Chapter Six. Static and Moving Patterns
- Gestalt Laws
- Texture: Theory and Data Mapping
- Perception of Transparency: Overlapping Data
- Perceiving Patterns in Multidimensional Discrete Data
- Pattern Learning
- The Visual Grammar of Node–Link Diagrams
- The Visual Grammar of Maps
- Patterns in Motion
- Perception of Animated Motion
- The Processes of Pattern Finding
-
Chapter Seven. Space Perception
- Depth Cue Theory
- Depth Cues in Combination
- Task-Based Space Perception
- Tracing Data Paths in 3D Graphs
- Judging the Morphology of Surfaces
- Patterns of Points in 3D Space
- Perceiving Patterns in 3D Trajectories
- Judging Relative Positions of Objects in Space
- Judging the Relative Movements of Self within the Environment
- Selecting and Positioning Objects in 3D
- Judging the “Up” Direction
- The Aesthetic Impression of 3D Space (Presence)
- Conclusion
- Chapter Eight. Visual Objects and Data Objects
- Chapter Nine. Images, Narrative, and Gestures for Explanation
- Chapter Ten. Interacting with Visualizations
-
Chapter Eleven. Visual Thinking Processes
- The Cognitive System
- Memory and Attention
- Long-Term Memory
- Knowledge Formation and Creative Thinking
- Visualizations and Mental Images
- Review of Visual Cognitive System Components
- Visual Thinking Algorithms
- Algorithm 1: Visual Queries
- Algorithm 2: Pathfinding on a Map or Diagram
- Algorithm 3: Reasoning with a Hybrid of a Visual Display and Mental Imagery
- Algorithm 4: Design Sketching
- Algorithm 5: Brushing
- Algorithm 6: Small Pattern Comparisons in a Large Information Space
- Algorithm 7: Degree-of-Relevance Highlighting
- Algorithm 8: Generalized Fisheye Views
- Algorithm 9: Multidimensional Dynamic Queries with Scatter Plot
- Algorithm 10: Visual Monitoring Strategies
- Conclusion
- APPENDIX A. Changing Primaries
- APPENDIX B. CIE Color Measurement System
- APPENDIX C. The Perceptual Evaluation of Visualization Techniques and Systems
- APPENDIX D. Guidelines
- Bibliography
- Index
Product information
- Title: Information Visualization, 3rd Edition
- Author(s):
- Release date: May 2012
- Publisher(s): Morgan Kaufmann
- ISBN: 9780123814654
You might also like
book
Data Visualization, 2nd Edition
Designing a complete visualization system involves many subtle decisions. When designing a complex, real-world visualization system, …
book
Cool Infographics: Effective Communication with Data Visualization and Design
Make information memorable with creative visual design techniques Research shows that visual information is more quickly …
book
Visualize This: The FlowingData Guide to Design, Visualization, and Statistics
Practical data design tips from a data visualization expert of the modern age Data doesn't decrease; …
book
Data Points: Visualization That Means Something
A fresh look at visualization from the author of Visualize This Whether it's statistical charts, geographic …