Part One: The Why and the How of Innovation Games

In the introduction you read stories of companies and people who apply Innovation Games to better understand their customers and in doing so solve a variety of problems associated with creating innovative products and services. Part One of this book gives you the foundation you need to use Innovation Games to accomplish your goals. It starts with an overview of Innovation Games, discusses how they can be used, and moves through the process of selecting, planning, playing, and processing the results of a game. It prepares you for Part Two, in which each game is discussed in greater detail.

What Are Innovation Games?

Innovation Games are fun ways to collaborate with your customers to better understand ...

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