CHAPTER 7
Leading from the Top
Example 1 – IBM's Innovation Governance Model: A Succession of CEOs Oversees “Continuous Transformation”
In the previous two sections, we have looked at the innovation roles of the board and the top management team, respectively, as well as describing 10 different innovation governance models. Now it is time to look at some real company examples to see how they have applied these models. As we saw in Chapter 5, according to our survey of 113 companies the two most commonly used innovation governance models – accounting for almost half of all responses – were the top management team, or a subset, and the CEO. We explore them in more detail by looking at Corning in Chapter 8 and IBM in this chapter.
At IBM, it is ...
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