Innovation in a Reinvented World: 10 Essential Elements to Succeed in the New World of Business

Connecting the Dots: The 10 Essential Elements

In The Watchman's Rattle, Rebecca de Costa writes about evolution and the “process and rate at which biological change occurs between one generation and the next” as a critical factor of why civilizations succeed or fail.

In this book, you will discover how a diverse group of people successfully navigated the great disruptions of the last decade from the dot-com bust in the late nineties, the 9/11 tragedy, the recent real estate and banking meltdowns, to the Great Recession by applying these 10 essential elements.

Your reinvention guides range from change makers in multinational firms to start-up entrepreneurs and from education disrupters to microenterprise owners, as well as nonprofits that provide safety nets for the most vulnerable in our communities. These 39 individuals across the United States demonstrate a variety of ways of reinventing a business or a career.

They have self-corrected and course corrected, repositioned, and adapted to new ways of doing business and managing their professional lives. Their evolutionary payout is an increased capacity for solving big problems in new ways and reinventing in front of the curve—ultimately altering the innovation blueprint of their businesses, their organizations, and themselves.

Together, these game changers model the best of the 10 essential elements required for the new world of business.

Table I.2 lists the 39 individuals represented in this book, their company or business, industry, ...