CHAPTER 1
A SPECIAL FORM OF LEADERSHIP FOR INNOVATION?
Innovation leadership? It is passion; it is learning; it is humility in front of mistakes and errors - understanding that they are necessary elements to learn faster than the others - and it is the target setting . . . yes, stretched targets!
Pekka Ala-Pietilä Former President of Nokia1
Many companies claim that innovation is one of their critical values and priorities. Stakeholders are reassured that management is vibrantly committed to innovation as a source of customer value, organic growth and job protection. However, the reality is often less bullish than the intent. R&D may be busier than ever developing new products, but how many can be called truly innovative? Projects are proliferating ...