CHAPTER 4
STEERING INNOVATION TOP DOWN
[Traditional] professional management isn’t going to give you the kind of growth you need in a slow-growth world . . . Our challenge is to take nanotechnology into the future. We’ve got to do personalized medicine. We’ve got to do renewable energy!
Jeff Immelt1 CEO of General Electric
Chapter 3 highlighted how innovation leaders can actively encourage spontaneous, unplanned bottom-up innovation. Most recognize that breakthroughs, at times, occur through a combination of serendipity and entrepreneurship. But all-round innovation leaders do not want to rely only on these hard-to-manage factors. They are not resigned to seeing their role restricted to a kind of benign laissez-faire, i.e. to hiring creative ...
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