Chapter 6. Spinnovation: Liberating Value or Spinning Out of Control?
“By combining the entrepreneurial atmosphere of a startup venture with the financial and managerial strengths of a large, well-established company, I believe we have created a new kind of corporate enterprise.”
Most of the other newfangled approaches to innovation (e.g., corporate venturing and R&D by M&A) focused on aggressively attempting to bring more innovation inside the firm. The explicit idea of the spinout was far different. The objective and method of the spinout was to cast bigger and better innovations outside the parent organization. Spin out even the best and most promising core innovations to set them free and let them flourish. Spinouts ...