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TOURNAMENTS 201
An Innovator’s Guide to Getting Started
Chances are that all readers of this book have at least one thing in common—they want their organizations to be more innovative. The mere desire to be more innovative, however, is hard to turn into action. Organizations tend to follow a similar pattern, improving performance by progressing along a common path. In this chapter, we introduce an innovation maturity model consisting of five levels, a path toward achieving innovation excellence.1 After defining the path, we outline next steps for both organizations just starting out and those that are more mature in their development.
THE INNOVATION ...
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