Innovative Change Management (ICM)

13Summary

TACTICAL AREAS OF RISK IN PROJECT IMPLEMENTATION

First Tactical Risk Area: Sponsor Commitment

When project sponsors do not fully understand a project’s implications or are unwilling or unable to take the necessary action, the project manager tries to convince the sponsors that the project is important to the organization. The project manager should be in a position to have the initiating sponsor replaced with someone who will provide the needed support or be prepared for the project to fail.

Without the appropriate project sponsor’s attention, energy, action, and other resources, a major project will falter after it is announced. If a sponsor believes the project is a business imperative, he or she will probably be highly committed. ...