17Culture Change Management Summary

The key to successful management is simple: Get back to basics.

  • Treating employees as you would like to be treated

  • Setting a positive work ethic example

  • Encouraging those who fail and praising those who succeed

  • Providing honest evaluation of an individual’s efforts

  • Stepping up to the unpleasant situations

  • Being friendly and having a smile on your face

  • Portraying a sense of urgency and importance regarding the work that is being performed

As the famous Notre Dame head football coach, Knute Rockne, put it, “The trouble in American life today, in business as well as in sports, is that too many people are afraid of competition. The result is that in some circles people have come to be successful without ...

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