1. How We Got Here and Where We Are Going
In the seven years since we published the first edition of this book, society has evolved significantly. Some of that evolution is a consequence of the continual integration of technology into our lives, and some a consequence of major geopolitical events. The two are intertwined. Although this book is not about societal evolution, we do intently explore one of the greatest forces at work for the advancement of free societies. We refer to this force as Retailing: The Trojan Horse of Global Freedom and Prosperity.1
In this chapter, we look at how retailing changed in the last century to accommodate and facilitate the growing prosperity and freedom of Western societies. We focus on how retailing, and retailers, ...
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