CHAPTER 4

The Insightful Organization

An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.

—Jack Welch

Creative and innovative employees have been shown to be essential to the survival of organizations. Organizations often attempt to identify and hire individuals and leaders who are inclined to produce creative work as well as innovative outputs. IBM’s Institute for Business Value conducted an investigation that determined that creative work is the number one leadership proficiency or capability.1 Without individual creative performance and innovation, organizations would have a difficult time successfully competing in today’s rapidly evolving technological market place. ...

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