Chapter 11

Planning a Winning Ad


check Deciding which ad type is best for your campaign

check Selecting the correct target audience

check Understanding design requirements

With over 700 million people using Instagram each month and 80 percent of those following a business on Instagram, advertising on Instagram is a no-brainer. The demographics are shifting older too — Instagram is no longer just a playground for teens and Gen Y. If you're seeking Gen X or even some Baby Boomers customers, Instagram is quickly becoming a hotspot for them too.

In this chapter, we discuss choosing an ad type, the design elements needed for a good Instagram post, and selecting your target audience, which may include those Baby Boomers!

remember You must have your Instagram account set up as a business profile to create ads. For more information about this easy (and free) upgrade, refer to Chapter 2.

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