Chapter 9: Leveraging ESP to Adapt to Variable Data Quality for Location-Based Use Cases
By Prairie Rose Goodwin
Why Use Real-time Location Analytics?
Location Collection Technologies
Potential Problems in Data Collection
Leveraging SAS Event Stream Processing to Adapt
Model to Passively Track Staff and Customers
Introduction
The proliferation of smart phones has opened innumerable possibilities for location-based analytics in many consumer industries. Even so, geolocation data reliability can vary wildly with changing environmental ...
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