13.1 Introduction

When placed within the wider world of commerce and business, interaction designers face a range of pressures, including restricted time and limited resources, and they need to work with people in a wide range of roles, apart from stakeholders. In addition, the principles, techniques, and approaches introduced in other chapters of this book need to be translated into practice, that is, into real situations with sets of real people, and this creates its own challenges. As our interviewee at the end of Chapter 1, “What is Interaction Design?” Harry Brignull, remarked, “Research and design are naturally messy.” He goes on to say that interaction designers need to step into roles that may initially feel outside their comfort zone and to help others understand the user perspective. In other words, being an interaction designer in practice means dealing with a range ...

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