CHAPTER 1

Language and Communication

Language differences are a reflection of different perceptions of the world.

To do business successfully in your home country, you learn to pay attention to technical, business, legal, and financial issues.

Doing business successfully across national borders demands all of this and more. You must attend to cultural, social, political, and religious practices as well. Genuine communication is the key to it all.

In our time, English has become the international language of air traffic control, of radio transmissions at sea, and of science, technology, engineering, and business.

English has become the undisputed global “lingua franca!” [Lingua franca is spoken by non-native speakers who have to communicate ...

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