CHAPTER 4

The Impact of Technology and The Environment

The work environment in a foreign office may not be as sophisticated and dependable as it is in the company headquarters.

Most of us take for granted the environment in which we live and work. After all, our physical surroundings are what we are accustomed to. They’re hardly noticed by us, so familiar and unobtrusive that we fit into them as into an old pair of shoes.

Our work environment has at least three important dimensions:

Technology: The things we make

Nature: Our physical surroundings

Society: The people we interact with

When working transnationally, you need to be aware of all three aspects. But there’s one more thing to consider. You’ll meet with differences not only in the ...

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