CHAPTER 11

Working Globally Without Leaving Your Desk

The Internet has brought global communication everywhere.

The World Wide Web has made every enterprise a global one.

You may never leave your office, never travel to another town, let alone to another country. You may not even possess a passport, but your work is global. The Internet has brought global communication everywhere, and running a business in the twenty-first century brings us greater challenges than ever.

To succeed in this environment, we must keep a global perspective on the issues we’ve discussed in Part I: language, social organization, contexting and face-saving, power and influence, nonverbal communication, and concepts of time and long- or short-term orientation. Managing ...

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