CHAPTER 15

China, India, and the Pacific Rim

China is at the crossroads of enormous changes in the global economy.

(The discussion of China is based on my paper: “Tradition and Innovation: The China Business Communication Study,” in Journal of Business Strategy, 28:3, 2007, pp. 34–41)

Beginning in 1978 with changes made by Deng Xiaoping, the economy of China has undergone a transformation that reflects the challenge of taking its more than 1.3 billion people from an agrarian and rural culture into the modernity of the 21st century. The change has been an economic miracle the Chinese are extremely proud of. It is now taking its place once again as a global economic power.

Along with this position comes a great deal of self-examination. For example, ...

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