Further Reading

Introduction

This section provides an opportunity to acquire information, the raw material necessary for adaptation and change. This book, as well as my Corporate Communication: Strategic Adaptation for Global Practice (2010) with my co-author Peter B. Hirsch, emphasizes that the arc of business, as the economic downturn of 2008–2009 has illustrated, goes up as well as down. Organizations are created and destroyed. The commercial landscape is littered with companies that grew, thrived, matured, withered, and died. Sustainable companies pass on the ability to thrive and survive. They nurture the capability of their professionals not only to see the future, to understand what it means, and to be unafraid of it, but also to adapt ...

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