Chapter FifteenEngaged Employees through Internal CSR Communication: A Case Study of Home Depot
Chuqing Dong and Baobao Song
Introduction
Home Depot, a famous home improvement supplies retailer, was founded by Bernie Marcus and Arthur Blank in 1978. Today, the hardware giant has over 2,200 stores across North America (The Home Depot, 2021a). Deeply rooted in its prosocial corporate values, Home Depot dedicates itself to doing the right thing for its employees, the environment, and the community. The company has three flagship corporate social responsibility (CSR) programs, including improving the lives of U.S. veterans, training tradespeople to fill the labor gap, and supporting communities impacted by natural ...
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