Preface
The globalization of markets and companies, the impact of the recent Covid 19 pandemic, the Russian invasion of Ukraine, the sustained performance of the emerging markets economic bloc, and the pressures for companies to become more environmentally sustainable and strategically agile define international business today. No companies are immune to such environmental forces. To cope adequately with this complex global environment, international managers need to be able to develop and implement successful strategies. International Business: Perspectives from Developed and Emerging Markets was revised to continue providing students with the latest insights into the complexity of managing multinationals and domestic operations across borders. ...
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