Case 15. Mattel and the Toy Recalls (A)1

1 This case has been written on the basis of published sources. Consequently, the interpretations and perspectives presented are not necessarily those of Mattel and other organizations represented in this case or any of their employees.



Professors Hari Bapuji and Paul Beamish wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality.

Ivey Management Services prohibits any form ...

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