Culture and Cross-Cultural Risk
3.1 Understand culture and cross-cultural risk.
As reflected in the opening case, culture refers to the values, beliefs, customs, arts, and other products of human thought and work that characterize the people of a given society. Culture shapes our behavior. Although as human beings we share many similarities, as groups of people or societies, we exhibit many differences. Culture even affects the common rituals of daily life. Greeting ceremonies are a deeply embedded cultural marker and have evolved over many centuries. They specify such behaviors as whether to shake hands, what to say, and how far apart to stand. These cultural conventions may vary as a function of the age, gender, or status of the greeters. ...
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