Glossary
- Absolute advantage principle
The idea that a country benefits by producing only those products it can produce using fewer resources.
- Acculturation
The process of adjusting and adapting to a culture other than one’s own.
- Acquisition
Direct investment to purchase an existing company or facility.
- Adaptation
The firm’s efforts to modify one or more elements of its international marketing program to accommodate specific customer requirements in a particular market.
- Advanced economies
Post-industrial countries characterized by high per capita income, highly competitive industries, and well-developed commercial infrastructure.
- Agent
An intermediary (often an individual or a small firm) that handles orders to buy and sell commodities, products, and ...
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