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International Business: The New Realities, 5th Edition
book

International Business: The New Realities, 5th Edition

by S. Tamer Cavusgil, Gary Knight, John R. Riesenberger
January 2019
Intermediate to advanced content levelIntermediate to advanced
576 pages
33h 19m
English
Pearson
Content preview from International Business: The New Realities, 5th Edition

Intellectual Property Infringement

Intellectual property refers to ideas or works that individuals or firms create and includes a variety of proprietary, intangible assets: discoveries and inventions; artistic, musical, and literary works; and words, phrases, symbols, and designs. Illicit use of intellectual property is common worldwide, typically through outright theft or illegal copying.

Trademarks, copyrights, and patents are examples of intellectual property rights, the legal claim through which proprietary assets are protected from unauthorized use by other parties. Trademarks are distinctive signs and indicators that firms use to identify their products and services. Copyrights grant protections to the creators of art, music, books, software, ...

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Publisher Resources

ISBN: 9780136763017