7   A Critical Empirical Case Study of Consumer Surveillance on Web 2.0

Marisol Sandoval

7.1. INTRODUCTION

Who are the owners of web 2.0 sites, and what are their motivations for providing their services? Often the owners of web 2.0 platforms are media corporations. Google for example owns YouTube and Blogger, Yahoo owns Flickr, and News Corporation owns Myspace. According to the Forbes 2000 ranking1 News Corp’s assets are $US 56.13 billion, the assets of Google amount to $US 40.5 billion, and the assets of YouTube are $US 14.49 billion. Obviously the aims of these companies are generating profits and increasing their capital stock. At the same time access to the mentioned 2.0 platforms is free of charge. Thus, why do these companies provide ...

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