Chapter 12
Analyzing Big Data
Introduction to Big Data
We are in a period that is characterized by an explosion of social media and its collection of diverse media types. Corporations and governments are increasingly interested in acquiring, storing, transmitting, and eventually analyzing the mix of telephone call data, email packets, short message texts, pictures, videos, audios, and all various forms of social media. The drive to address the sifting and mining of such varied information has triggered a growing push to systematically deal with these data on a collective and integrated basis. Pattern analysis software is attempting to scan mixed collections of these data for advertising, marketing, personnel scanning, and government profiling. ...
