This chapter takes a look at some of the ways you can track the performance of a web site or campaign, as well as some related terms, and covers the idea of ongoing reporting. If you’re following along in text only, you can pick up some information just from reading the material. However, I think it is more compelling if you develop a blog or site as discussed in Chapters 1-3, so that you have your own personal data to look at. It’s more exciting, and even fun!
Reviewing Campaign Analytics
Even though our focus
is on Google Analytics, I think it’s worth seeing how tools relate. In the ...
