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Introduction to Google Analytics: A Guide for Absolute Beginners
book

Introduction to Google Analytics: A Guide for Absolute Beginners

by Todd Kelsey
June 2017
Beginner content levelBeginner
160 pages
3h 9m
English
Apress
Content preview from Introduction to Google Analytics: A Guide for Absolute Beginners
© Todd Kelsey 2017
Todd KelseyIntroduction to Google Analytics10.1007/978-1-4842-2829-6_4

4. Reviewing Performance of Campaigns

Todd Kelsey
(1)
Wheaton, Illinois, USA
 
This chapter takes a look at some of the ways you can track the performance of a web site or campaign, as well as some related terms, and covers the idea of ongoing reporting. If you’re following along in text only, you can pick up some information just from reading the material. However, I think it is more compelling if you develop a blog or site as discussed in Chapters 1-3, so that you have your own personal data to look at. It’s more exciting, and even fun!

Reviewing Campaign Analytics

Even though our focus is on Google Analytics, I think it’s worth seeing how tools relate. In the ...
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Publisher Resources

ISBN: 9781484228296Purchase book