Skip to Main Content
Introduction to Google Analytics: A Guide for Absolute Beginners
book

Introduction to Google Analytics: A Guide for Absolute Beginners

by Todd Kelsey
June 2017
Beginner content levelBeginner
160 pages
3h 9m
English
Apress
Content preview from Introduction to Google Analytics: A Guide for Absolute Beginners
© Todd Kelsey 2017
Todd KelseyIntroduction to Google Analytics10.1007/978-1-4842-2829-6_1

1. Overview

Todd Kelsey
(1)
Wheaton, Illinois, USA
 
This chapter takes a look at what analytics is and introduces related concepts. This chapter, and the entire book, is oriented toward beginners. My goal is to encourage you to consider learning more about analytics, including using a tool called Google Analytics , and to see if I convince you that it actually is fun.
Web analytics is becoming increasingly important to online marketers, as they seek to track return on investment (ROI) and optimize their web sites. We’ll learn about Google Analytics, starting with creating a blog and monitoring the number of people who see the blog posts and determining where ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Advanced Web Metrics with Google Analytics, 3rd Edition

Advanced Web Metrics with Google Analytics, 3rd Edition

Brian Clifton
Google Analytics

Google Analytics

Justin Cutroni

Publisher Resources

ISBN: 9781484228296Purchase book