This chapter takes a look at what analytics is and introduces related concepts. This chapter, and the entire book, is oriented toward beginners. My goal is to encourage you to consider learning more about analytics, including using a tool called Google Analytics , and to see if I convince you that it actually is fun.
Web analytics is becoming increasingly important to online marketers, as they seek to track return on investment (ROI) and optimize their web sites. We’ll learn about Google Analytics, starting with creating a blog and monitoring the number of people who see the blog posts and determining where ...
