1. Saving money, putting it into shares, and holding on to them, is the best way to long-term wealth2. Diversify your portfolio, but not too much3. Traders follow the crowd, investors go against it4. Financial professionals can be useful, but be aware of the pitfalls5. Index funds can save you time and money6. Look for active funds with a good track record, focused portfolio and low fees7. A lot of stock-picking is about finding the best trade-off between value and growth8. Dividends are great, but make sure that the firm cannot just pay them – but can also grow them9. Focus on your investments, not the outside world10. Alternative assets may provide the icing, but shares (and bonds) are the cake