INTRODUCTIONADVERTISING AND PERFORMANCEADVERTISING, EXPENSES, AND FLOWSADVERTISING, EMOTIONS, AND CHOICEBEHAVIORAL PERSUASION IN ADVERTISING AND CHOICEEDUCATION, FINANCIAL KNOWLEDGE, AND CHOICEEMOTIONS, BEHAVIOR, AND CHOICEEMOTIONS, BEHAVIORAL FINANCE, AND CHOICE FINANCIAL LITERACY AND ACTIVE MANAGEMENT PRICE AND PERFORMANCE SENSITIVITY AND REPRICING SENTIMENT CONTRARIAN BEHAVIOR AND ACTUAL PERFORMANCESUMMARY DISCUSSION QUESTIONSREFERENCESABOUT THE AUTHOR